About Ahmad Kamal

  • Academic Level Master’s Degree
  • Industry IT / TelecomFast Moving Consumer Goods (FMCG)Solar Energy Project Management
  • Area of Expertise / Field Marketing & SalesEnergy / SolarAdministrationBranding
  • Experience 12 15 Years
  • Age 38 - 42 Years
  • Gender Male
  • Father Name Lt Col (Late) Muhammad Busksh Malik
  • Address House 451, St 16 Chakala scheme 3
  • City Rawalpindi
  • Presently in Pakistan Yes
  • Only For Ex-ServiceMan

  • Served any FF / Govt / Related Organization after Retirement Yes
  • Viewed 166

About me


Dynamic commercial professional who has strong business acumen with the ability to adapt to varying business environments. Possesses excellent interpersonal, communication, presentation skills, with the ability to prioritize tasks effectively and to formulate positive internal and external relationships. A sound people’s person with prowess to progress & innovate through organizational transformation.



  • 2019 - Present
    Cutting Edge Group

    Sr Manager Sales & Marketing

    – Overlooking new business development and media communication & management
    – Devising strategy for penetration & business development
    – Managing team of Communications, business development, marketing operation, creative & PR.
    – Responsible for all brand management for clients campaigns
    – Developing marketing, communications, branding, PR, ATL, BTL & Event management.
    – Responsible for P&L & related KPIs
    – Responsible for all creative, media and digital
    – Build Relationship and rapport development with the senior tier of the clients
    -Responsible for media management, Planning Projects, Campaign and project execution.
    – Initiating creative marketing strategies and advertising proposals for various clients.
    – Analyze competitive activity and consumer trends, report client billing, forecast agency income, and combine the talents of the creative, media, and research areas.
    – Development of Corporate Videos and Documentaries for the image building activities of clients

    Key Achievements
     Conceive & develop marketing plan for International paragliding cup 2019 at AJ&K
     Sindh Rangers CSR & branding activity
     Conceive & launched marketing campaign for Kashmir Premier league

  • 2018 - 2019

    Dy Director Marketing & Communications

    – Developing marketing, communications, branding, PR and other strategies for NUST in line with the Vision and Mission.
    – Effective marketing planning to reach and cater to all target audiences, stakeholders & internal clients.
    – Responsible for making marketing & media plans.
    – Develop strategy, annual plans, and endowments, manage budget and ensure execution for Brands, Communication and Media
    -Responsible for media management, agency management, clarifications, crisis management, image building, positioning and promoting NUST at various industry events & forums.
    – Responsible for management & making/placement of all marketing material of school/colleges/directorates.
    – Conduct market research for the institutional project with setting of time lines for delivery.
    – Institutional sales team supervision in terms of making & marketing business plans.
    – Measuring success of marketing strategies and policies, taking corrective action where necessary, and redesigning strategies and policies to ensure that objectives are met.
    – Responsible for all media communication including social media with content strategy for social media
    – Responsible for PR & Communications including Draft and editing content, including internal announcements, blog articles, talking points, messaging, presentations, letters, press releases, and web copy.
    – Responsible for day to day marketing communication needs including development of collateral to placement.
    Key Achievements
     Conceive & develop marketing plan for upcoming National Science & Technology park
     Develop marketing & sales plan for Pakistan’s First indigenous cardiac stent
     Implantation of Pakistan Citizen portal & communication parameters
     Increased institutional productively by 200%
     Increased 20K subscribers due to indigenous marketing strategy
     Launched NUST YouTube channel
     Branding of Universities central library on educational themes.

  • 2017 - 2018

    Manager Marketing

    • Responsible for all commercial affair of company.
    • Responsible for product development , licensing/registration & brand launch
    • Managing end-to-end marketing campaigns (Digital & Conventional)
    • Conceive new business ideas and models to create new revenue streams for the company
    o Corporate Key Accounts
    o Consumer Accounts (Direct & Digital)
    • Contribute deep product knowledge and insights during product roadmap and strategy discussions and recommend ways to improve product management, & pricing structures
    • Supervise nationwide marketing operations and activation
    • Support other departments for in-house branding and artwork
    • Managing effectively team of Customer Care (consumer/corporate), Indirect & Direct sales & finance operations teams for smoothly customer acquisition & their process flow.
    • Oversee all regional touch points includes company owned clinics & partner clinics.
    • Responsible to develop relationship & acquisition of new partner clinics over all Pakistan.
    • Responsible to maintain customer base development, revenue assurance, channel development & trade marketing
    • Contract management & renewals.

  • 2013 - 2016
    Augere Pakistan

    Regional Manager Customer (Sales &Services) -North

    • Responsible for leadership and development of the Sales, Customer services & Brand management teams consisting of the corporate sales, direct & indirect sales channels (Franchises, retail & company stores) with regional profit & loss assurance
    • Responsible for new area identification with subsequent network deployment with new acquisition of distributors & placement of company owned stores.
    • Responsible for develop & execute sales & marketing strategy on term of placement & promotion
    • Responsible for achieving monthly/quarterly regional sales targets& KPIs
    • Ensured product availability/visibility within assigned Region–Devices & Merchandising /Distribution & Retail Branding, Sales Audit with regional BTL promotions& liaison with MKT vendors
    • Market analysis & monitoring brand awareness/activation campaign in line with company marketing strategy under efficient cost control mechanics with regional brand audit to maintaining brand image.
    • Responsible for creating regional sales promo for uplifting sales & channel motivation
    • Managing a direct relationship with distribution & retail network for better harmony
    • Responsible for working closely with the marketing planning team and provide input into strategic development of the business& creative briefing to agencies.
    • Ensuring profitable ROI for Partners/Retailers and maintaining channel satisfaction with revitalization of dormant distribution.
    • Cover all aspects of commercial delivery including market propositions, competitive intelligence, sales channel and support systems to ensure after sales& revenue growth in-line with agreed targets.

  • 2006 - 2012

    Team Lead Credit

    • Plan, organize, direct, control and evaluate the activities of a regional credit & collaborated Corporate services activates
    • Evaluate and review credit applications and collateral and make recommendations
    • Participated in the revision of Credit & Collection Process manual
    • Developed healthy cash flow by making blocking standards effective & customer Centric.
    • Approve or reject credit applications on basis of financial assessment of the entity/individual.
    • Ensure collection of overdue or delinquent accounts within stipulated time frame
    • Supervising collection agency & collection (in-house)Team
    • Ensuring in time collection of payables for maintaining healthy cash flows.