Msc Economics & Finance

Sr Manager Sales & Marketing

– Overlooking new business development and media communication & management
– Devising strategy for penetration & business development
– Managing team of Communications, business development, marketing operation, creative & PR.
– Responsible for all brand management for clients campaigns
– Developing marketing, communications, branding, PR, ATL, BTL & Event management.
– Responsible for P&L & related KPIs
– Responsible for all creative, media and digital
– Build Relationship and rapport development with the senior tier of the clients
-Responsible for media management, Planning Projects, Campaign and project execution.
– Initiating creative marketing strategies and advertising proposals for various clients.
– Analyze competitive activity and consumer trends, report client billing, forecast agency income, and combine the talents of the creative, media, and research areas.
– Development of Corporate Videos and Documentaries for the image building activities of clients

Key Achievements
 Conceive & develop marketing plan for International paragliding cup 2019 at AJ&K
 Sindh Rangers CSR & branding activity
 Conceive & launched marketing campaign for Kashmir Premier league

Dy Director Marketing & Communications

– Developing marketing, communications, branding, PR and other strategies for NUST in line with the Vision and Mission.
– Effective marketing planning to reach and cater to all target audiences, stakeholders & internal clients.
– Responsible for making marketing & media plans.
– Develop strategy, annual plans, and endowments, manage budget and ensure execution for Brands, Communication and Media
-Responsible for media management, agency management, clarifications, crisis management, image building, positioning and promoting NUST at various industry events & forums.
– Responsible for management & making/placement of all marketing material of school/colleges/directorates.
– Conduct market research for the institutional project with setting of time lines for delivery.
– Institutional sales team supervision in terms of making & marketing business plans.
– Measuring success of marketing strategies and policies, taking corrective action where necessary, and redesigning strategies and policies to ensure that objectives are met.
– Responsible for all media communication including social media with content strategy for social media
– Responsible for PR & Communications including Draft and editing content, including internal announcements, blog articles, talking points, messaging, presentations, letters, press releases, and web copy.
– Responsible for day to day marketing communication needs including development of collateral to placement.
Key Achievements
 Conceive & develop marketing plan for upcoming National Science & Technology park
 Develop marketing & sales plan for Pakistan’s First indigenous cardiac stent
 Implantation of Pakistan Citizen portal & communication parameters
 Increased institutional productively by 200%
 Increased 20K subscribers due to indigenous marketing strategy
 Launched NUST YouTube channel
 Branding of Universities central library on educational themes.

Manager Marketing

• Responsible for all commercial affair of company.
• Responsible for product development , licensing/registration & brand launch
• Managing end-to-end marketing campaigns (Digital & Conventional)
• Conceive new business ideas and models to create new revenue streams for the company
o Corporate Key Accounts
o Consumer Accounts (Direct & Digital)
• Contribute deep product knowledge and insights during product roadmap and strategy discussions and recommend ways to improve product management, & pricing structures
• Supervise nationwide marketing operations and activation
• Support other departments for in-house branding and artwork
• Managing effectively team of Customer Care (consumer/corporate), Indirect & Direct sales & finance operations teams for smoothly customer acquisition & their process flow.
• Oversee all regional touch points includes company owned clinics & partner clinics.
• Responsible to develop relationship & acquisition of new partner clinics over all Pakistan.
• Responsible to maintain customer base development, revenue assurance, channel development & trade marketing
• Contract management & renewals.

Regional Manager Customer (Sales &Services) -North

• Responsible for leadership and development of the Sales, Customer services & Brand management teams consisting of the corporate sales, direct & indirect sales channels (Franchises, retail & company stores) with regional profit & loss assurance
• Responsible for new area identification with subsequent network deployment with new acquisition of distributors & placement of company owned stores.
• Responsible for develop & execute sales & marketing strategy on term of placement & promotion
• Responsible for achieving monthly/quarterly regional sales targets& KPIs
• Ensured product availability/visibility within assigned Region–Devices & Merchandising /Distribution & Retail Branding, Sales Audit with regional BTL promotions& liaison with MKT vendors
• Market analysis & monitoring brand awareness/activation campaign in line with company marketing strategy under efficient cost control mechanics with regional brand audit to maintaining brand image.
• Responsible for creating regional sales promo for uplifting sales & channel motivation
• Managing a direct relationship with distribution & retail network for better harmony
• Responsible for working closely with the marketing planning team and provide input into strategic development of the business& creative briefing to agencies.
• Ensuring profitable ROI for Partners/Retailers and maintaining channel satisfaction with revitalization of dormant distribution.
• Cover all aspects of commercial delivery including market propositions, competitive intelligence, sales channel and support systems to ensure after sales& revenue growth in-line with agreed targets.

Team Lead Credit

• Plan, organize, direct, control and evaluate the activities of a regional credit & collaborated Corporate services activates
• Evaluate and review credit applications and collateral and make recommendations
• Participated in the revision of Credit & Collection Process manual
• Developed healthy cash flow by making blocking standards effective & customer Centric.
• Approve or reject credit applications on basis of financial assessment of the entity/individual.
• Ensure collection of overdue or delinquent accounts within stipulated time frame
• Supervising collection agency & collection (in-house)Team
• Ensuring in time collection of payables for maintaining healthy cash flows.