MSc. International Business & Management

Bachelors of Business Administration

Promotion and Media Manager

• Developing detailed plans for promotions in line with the marketing strategy.
• To establish schedules covering design, development, production and distribution of campaign material to meet launch dates.
• Developing the creative theme for the campaigns and product launches.
• Ensuring that sales teams and retailers are aware of the campaign, promotions managers communicate campaign details.
• Responsible to negotiate with media partners to acquire cost-efficient and budget conscious media buys, sponsorships and product placements for all media including, but not limited to print and broadcast.
• Responsible to monitor purchased media, to ensure advertisements appear as planned and maintain monthly reports/expense forecasts by campaign/property.
• Search and review new and interesting styles of advertising from various mediums, platforms and channels to maintain a strong presence in the marketplace.
• Keep current with technology that can assist the media management process.
• Monitor the campaign to ensure that it runs smoothly and to measure the results.
• Using social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons.
• Accountable for managing the team, resources, and category targets through direct reports. Manage overall portfolio and all direct reports performance globally.
• Leads, Coaches and develops professional aspects of Procurement team members.
• Ensure that the underpinning process improvement and procurement activities deliver the expected business value in accordance with the strategic plans.

Business Development Manager

• Evaluation of market trends and gathering of competitive information.
• Identification of trends that effect current and future growth of regional sales and profitability.
• Leading the sales team and role/project assigning.
• Assisting firms in devising marketing plans.
• Assisting Account Executives in preparation of proposals and presentation.
• Planning and implementation of marketing campaigns.
• Product development with the help of supporting department according to the market requirement.
• Market segmentation, Brand management, Lead generation/Retention, Corporate sales operations.
• Managing and maintaining sales pipelines.
• Customer analysis through business intelligence.
• Market research on potential industries.
• Market Analysis with respect to internal and external variables with practical implementations on Business Development.
• Design detailed strategy for sales and revenue projection through KPIs.

Customer Care & Marketing Manager

• Managing a large network of distributors and addressing issues to provide satisfaction at the best level.
• Coordination with different departments (Logistics, Finance, Business development and Compliance etc.) to support distributor queries and code of conduct.
• Communicating with management to discuss existing and future business prospects.
• Maintaining communication with distributors and informing them about upcoming marketing events and incentive plans.
• Constant contact with all the branch offices to discuss any stock or pending issues.
• Visiting regional franchises to provide support and maintaining operations as per policy and guidelines.
• Attending Top Distributor Meetings to discuss overall market activities and areas where intervention is required.
• Actively corresponding with the staff headquartered in China.
• Acting as a spokesman on behalf of the expatriate staff.
• Improving process development to entertain the masses.

Channel Account Manager

• Develop and maintain relationship with new and existing partners and channels.
• Plan and execute channel sales strategy to achieve revenue, profit and growth targets.
• Spearhead the development of new partners and channels.
• To manage and resolve channels related conflicts and dispute.
• Manage and be the main point of contact for existing alliance partners.
• Manage sales orders and provide status to partners and/or manager.
• Communicate masterfully with partners on new products and service offerings.
• Work with marketing to drive programs and events to extend the relationships to new prospects.
• Providing weekly reporting of pipeline and forecast using the Sales Force automation tool.
• Effectively making sure that the operations are successful and reaching compromises with employees by conducting meetings, listening to each department’s issues and concerns.
• Managing coordination among various teams like Operation, Support and Management.
• Managing Report Writing, Data Analysis and supervising employee job performance.
• To analyze the issues reported in software application for logs and reports.
• Ensuring Key Performance Indicators (KPI).

Marketing and Partner Specialist

• Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content.
• Worked with partners on product marketing, collateral, programs and analysis tracked projects and reports for both customer facing and internal marketing programs.
• Worked in capacity of business development, research, project management, strategic marketing, relationship management and events management.
• Assisted senior marketing management with reviews & reporting such as Market Share, POS, Sale Forecast, COGS, Score Card, and sales trend analysis using SAP and online reporting server.
• Worked with several departments including Sales, Business Development, e-Business and Graphics Teams, Purchasing, business development and sales support desks such as Leads Desk, Deal Registration Desk, and Warranties & Renewals Teams to support over all company vendor relations & marketing efforts.
• Provided support to a number of vendors in accordance with terms mentioned in the contract and SLA’s..
• Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensured correspondence with objectives.
• Intensive research based tasks which provided the ability to benchmark competitors.
• Worked closely with strategic marketing partners like HP, Symantec, Microsoft, Cisco, VMware, Lenovo, and Dell etc.