About Arfan Afzal

  • Academic Level Master’s Degree
  • Industry M&mFast Moving Consumer Goods (FMCG)IT / TelecomTextileAgriculture / Pesticides / Chemicals
  • Area of Expertise / Field ChemicalMarketing & Sales
  • Experience 10 12 Years
  • Age 33 - 37 Years
  • Gender Male
  • Father Name Muhammad Afzal
  • Address Islam Nagar Street No 2, House No 2, Opposite To Jamia Ghosia Masque Jail Road Faisalabad
  • City Faisalabad
  • Secondary Contact Number 03158666106
  • Presently in Pakistan Yes
  • Served any FF / Govt / Related Organization after Retirement Yes
  • Only For Ex-ServiceMan

Description

Dear Sir,   Regarding the vacant post with you in sales & marketing department please find attached a fresh copy of my CV for your kind consideration. The vacancy requirements fit my profile skills and educational background. I am a right candidate for said post. Today I have 10 years plus experience of (Consumer Sales & Corporate Sales, Industrial Sales) – B2B, Corporate client management, Dealership management, Distribution management, Retail management, LMT & IMT Channel management, Ho-Re-Ca channel management and sales team management along with sales operations. I have well geographical knowledge of central region/ area. Please consider my application for said vacancy.   I am a dedicated hard worker and committed person will give you committed sales volume and growth. I am a man who believes not only on target but also more than target that is growth. I am a man who can explore new arenas of business, new ways of business. A man that have versatile experience and charismatic personality Having worked within the industry for over 10 years I have developed a wide range of skills that would meet, and exceed the expectations for the role.   Now days, I am working as Area In-charge Central II in the capacity of regional manager central II with Ittehad Chemicals Limited (ICL). ICL is the pioneer and one of the largest manufacturers of industrial chemicals in Pakistan. We have Caustic soda Liquid, Caustic soda solid, Caustic soda flakes, Sodium Hypochlorite, Hydrochloric acid & Liquid Chlorine & we are one of major caustic producer in Pakistan. I have good relationship & knowledge of all clients of Faisalabad, Bahawalpur & Multan area.   Before it I was working with Fresh Pure Foods (N.F.D) as Area Sales Manager looking Faisalabad, Jhang, Toba Tek Singh, Pir-Mahal, Gojra, Samundri, Tandlianwala, Shorkot, Sargodha, Behra and Khusaab   In my last role as Area Sales Manager for ZonG looking Faisalabad, Jaranwala, Khurrianwala, Shah-kot, Toba Tek Singh, Gojra, Samundri, Tandlianwala, Rajhana, & Pensra and Faisalabad area distribution & retail network.   I can develop an excellent sales team that helps the company to achieve overall objectives. Beyond that which is already mentioned in my attached resume, I am someone who knows how to set goals and achieve them, and have a proven track record of being able to conceive, develop & execute strategies. I feel certain that my Strong Interpersonal Skills coupled with my team Building Skills & Good communication ability will be of immediate value to your company. I look forward to discuss further this opportunity in person and am available for an interview at your convenience.   You can contact me via Mobile# 03158666106 or Email Muhammad.arfanafzal@gmail.com.   Thank you for your time and consideration. Sincerely, Arfan Afzal. Area In-Charge Central – II Faisalabad, Multan & Bahawalpur Ittehad Chemicals Limited Mobile # 03158666106  

Education

  • 2008
    University of Agriculture Faisalabad

    MBIT

    Marketing

Experience

  • 2008 - 2010
    Punjab Beverages PvT limited

    Assistant Sales Manager

    • My basic responsibility is to achieve the sales target through distributors and Direct Sale. • To monitor and train the team of CR (customer representatives) in order to perform their duties successfully. • Market visits to check availability of Pepsi Brands and to check competitor’s activities. • To ensure Proper Product Display in the Market. • To monitor proper usage of Pepsi chilling equipments. • To ensure availability of all brands of Pepsi-Cola in specified market. • To monitor sales on daily basis to achieve monthly assigned sales target. • Conduct Market Share survey & Availability Analysis. • TOT (Tools of Trade) Injection and Verification. • Verification of Promotional Activities & Schemes. • During promotions like price off conduct market survey to check the proper scheme utilization. • Monthly sales of discounted & non-discounted outlets are verified. • Distributor wise report is verified to check the progress on monthly basis.

  • 2010 - 2012
    ZonG CM PAK

    Business Development Officer

    • To boost up the SIM & ML sales of the assigned franchises. • To gather Market Intelligence information on regular basis. • To ensure availability & visibility of the product on all active retail outlets in the region. • To continuously increase the active number of retail outlets in the region. • Controlling & monitoring the distribution of the products and work maximizes recharge sales in the assigned territory. • To ensure effective implementation of company polices in the assigned territory (franchise, and retail Mkt.) • Visit to the retail market and Franchises in the assigned area regularly & Develop an atmosphere which is fit for healthy business relations with all franchises and trade. • Plan and take active part in the events of the territory/franchise retail outlet to build brand image and to create additional sale opportunities. • To have close watch on competitors activities and report them to ASM /S&D manager for the counter plans, as per the standard format.

  • 2012 - 2014
    ZonG - CM PAK

    Area Sales Manager

    Sales Planning:- • Guide RSO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone. • Identify un tapped areas in the assigned territory and guide RSO teams to increase retail penetration • Prepare and submit sales forecast to RSM for Sims & Recharge on daily / weekly / monthly / basis for effective sales planning • Plan and take active part in the events of the region to build brand image and to create additional sales opportunities • Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization. Operational:- • To ensure effective implementation of company polices & SOP’s at franchise, distributors and retail level and report for necessary action in cases of Non-Compliance • Develop an atmosphere which is fit for healthy business relations with all franchises, distributors and trade • To ensure that the Franchise and Retailers have sufficient POS material at all times. Secondary Sales Execution:- • Make regular visits to all the Franchises & Retailers in their respective regions in order to ensure stock availability and market coverage. • To closely work & monitor the performance of Franchises daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target. • To get from Regional Sales Head every month areas with low network utilization based on Engineering KPI’s.

  • 2015 - 2016
    Fresh Pure Food ( NFD )

    Area Sales Manager

    • My basic responsibility is to achieve the sales target through distributors, Dealers and Direct Sale. • To monitor and train the team of SO (Sales Officers) in order to perform their duties successfully. • Guide SO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone. • Identify untapped areas in the assigned territory and guide SO teams to increase retail penetration • Prepare and submit sales forecast to R.S.M for effective sales planning. • Primary and secondary sales achievement. • Distribution stock management. Ensure weekly stock reports to be submitted by all distributors of Zone. • Making of new distributors where required as per business of company and their supervision. • Training of distributors, staff, motivation and team work management and their monitoring to achieve given goals. • Plan and take active part in the events of the region to build brand image and to create additional sales opportunities. • Plan with Regional Sales Head localized sales promos in areas of low sales performance and low penetration. • Make regular visits to all the Distributors & Retailers in their respective regions in order to ensure stock availability and market coverage. • To closely work & monitor the performance of Distributors daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target. • Hire the new Distributors as per Business requirement. • Make regular visits in order to sort out distributor’s issues for smooth working

  • 2016 - Present
    Ittehad Chemicals Limited

    Area In-charge Central II

    MAIN ACCOUNTABILITIES. • To coordinate, implement, manage and monitor all sales and marketing activities in area of responsibility. • To monitor price, sales, product quality, discounts, sales promotion activities of all competitor in area of responsibility. • To manage the administration of assigned promotional sales activity in line with corporate policy and procedures. • To ensure that all statutory/ Government regulations are adhered to concerning all activities of sales and marketing in the area of responsibility. • Provide accurate and reliable Sales Forecasts. • Strict compliance to Company policies & procedures issued time to time. • To follow safety and environment responsibilities and ensure their implementation Key Result Area: Sales • Develop new markets for ICL Pakistan. • Develop long and short term business plans for new markets. • Interact and develop dealership network in other markets for ICL Pakistan. • Contribute towards attainment of regional sales plans and targets. • To visit customers on regular basis in order to maintain sound business relationships. • To recommend new dealer in various cities within area of responsibility according to the laid down company procedures. • To carry review of customer orders to ensure that all the orders received are checked for the following before acceptance • Payment has received • Quota limits are being observed • Area of delivery is in the stockinet’s scope of appointment • Delivery Schedule can be met • To ensure that all sales targets are met. • Work closely with sales operations, dispatch and transport functions to ensure smooth delivery of sales orders. • Interaction with Treasury team, in order to ensure smooth cash flows. External • Develop and maintain good interaction and business relations with dealers

Honors & awards

Skills