About Muhammad Ahmed

  • Academic Level Master’s Degree
  • Industry Fast Moving Consumer Goods (FMCG)
  • Experience 15 Years Above
  • Age 38 - 42 Years
  • Gender Male
  • Father Name Muhammad Ahmed Bhatti
  • Address House No. 97, Block-E , Muhfiz Town Canal Road
  • City Lahore
  • Secondary Contact Number 03214541522
  • Presently in Pakistan Yes
  • Only For Ex-ServiceMan

  • Served any FF / Govt / Related Organization after Retirement No
  • Viewed 143

About me

  • Responsible for New Business Development through planning, forecasting, selling and distribution of Kausar Products in Utility Store Corporation/Canteen Store Department/HoReCa/Daraz.pk/mycart.pk.
  • Enlistment of Kausar Ghee Mills & Kausar Rice & General Mills products in Utility Stores Corporation and Canteen Store Department.
  • Planning and organizing all policy matters regarding new sales team building, forecasting, market research and distribution of edible oil and rice product in USC/CSD/HoReCa/E-commerce sales.
  • Developing new buck packs of edible Oil and Rice for HoReCa market through market research and establish a distribution network in North, Central and South Regions (nationwide).
  • Establish and maintain a distribution network in 39 cities with average monthly sales of 290 Tons Edible oil and 220 Tons of Rice.
  • Managing a team of 4 Territory Managers, 4 Field Managers and 17 Sales offices nationwide.
  • Managing official store of Kausar Ghee Mills/ Kausar Rice and General Mills on Daraz.pk & Mycart.pk.
  • Develop digital marketing plans to drive brand awareness, conversions, traffic and sales.
  • Build and execute strategy for online partner programs.

Education

Experience

  • 2017 - Present
    Kausar Group Of Companies

    Sales Manager Institutions/HoReCa/E-Commerce Sales

    Job Description:

     Responsible for New Business Development through planning, forecasting, selling and distribution of Kausar Products in Utility Store Corporation/Canteen Store Department/HoReCa/Daraz.pk/mycart.pk.
     Enlistment of Kausar Ghee Mills & Kausar Rice & General Mills products in Utility Stores Corporation and Canteen Store Department.
     Planning and organizing all policy matters regarding new sales team building, forecasting, market research and distribution of edible oil and rice product in USC/CSD/HoReCa/E-commerce sales.
     Developing new buck packs of edible Oil and Rice for HoReCa market through market research and establish a distribution network in North, Central and South Regions (nationwide).
     Establish and maintain a distribution network in 39 cities with average monthly sales of 290 Tons Edible oil and 220 Tons of Rice.
     Managing a team of 4 Territory Managers, 4 Field Managers and 17 Sales offices nationwide.
     Managing official store of Kausar Ghee Mills/ Kausar Rice and General Mills on Daraz.pk & Mycart.pk.
     Develop digital marketing plans to drive brand awareness, conversions, traffic and sales.
     Build and execute strategy for online partner programs.

  • 2016 - 2017
    Mezan Tea Pvt Ltd

    Regional Sales Manager

    Job Description:

     Responsible for New Business Development through planning, forecasting, selling and distribution for complete product range of Mezan Tea with a target of 180 Tons/monthly in Lahore Region.
     Manage the team of Territory Sales Executives, Distribution Managers, supervisors & Salesmen.
     Planning & forecasting to achieve monthly & yearly sales target.
     Achieve primary and secondary sales targets on monthly basis.
     Daily ordering & payments to meet the monthly targets.
     Ensure proper coverage of retails universe through monitoring of routes & PJP\’s of salesmen.
     Enhance productivity, numeric & weighted distribution and display of all SKUs & Brands.
     Assigning projects to Territory Sales Managers to bring value addition in the business.
     Ensure good warehouse practices to provide best product to customers/trade.
     Ensure product health by monitoring expiry dates & FIFO management.
     Build long term relationships with all stakeholders i.e. distributors, retailers and wholesalers
     Training & development of team to achieve the vision of “one team one dream”

  • 2006 - 2016
    Tapal Tea Pvt Ltd

    Area Sales Incharge

     Reporting to Institutional Sales Manager, responsible for USC/CSD Lahore Zone which includes 11 Regional warehouses of Utility Stores Corporation Of Pakistan (Lahore-I, Lahore-II, Sheikhupura, Faisalabad, Jhang, T.T.Singh, Khushab, Sargodha, Gujranwala, Mianwali, Sialkot) and one zonal depot of Canteen stores department (Army retail sales outlet chain), responsible for a product availability & improve merchandising of Tapal products, representing 15% of the total USC/CSD annual sales.

     Managing a sales team of 2 TSO (Gujrat & Faisalabad), 8 Merchandisers and 3 female sales promoters.

    Responsibilities:

     Managing distributor sales force in the assigned area.
     Planning & Achieving Primary and Secondary sales targets by effective distribution strategies.
     Execution of National, Regional and Area specific Trade & Consumer promotional activities.
     Team Management (Succession Planning).
     Ensuring the desired levels of Numeric and weighted distribution.
     Ensure maximum retail coverage for the company conceiving, developing and executing strategies and initiatives that drive revenue growth, profits and maximum share value.
     Ensure scanning & maximum productivity through distributor sales team, preparing route wise targets and ensure its timeliness achievement for maximum profits
     Ensure FIFO at distribution and trade outlets.
     In store merchandising on Key Accounts, availability and visibility of complete product range & focus on primary and secondary displays as per planograms.
     Ensure maximum stock depth in relation to Off-Take at all key accounts.
     Display and shelf management of all trade outlets in assigned area.
     Identification and verification of merchandising opportunities at all trade outlets in area.
     Sales consolidation and growth at all key accounts of assigned area.
     Maintain aggression toward new market opportunities, keeping a close watch on competitors’ activities and slightest market changes.

  • 2003 - 2006
    Lackson Tobacco Company Pvt Ltd rename as Philip Morris Pakistan Limited

    Sales Executive

    JOB PROFILE:

     On job training of distributor’s salesmen.
     Territory management and route planning for salesmen.
     Responsible for achieving coverage and sales cycle objectives for the territory.
     Reinforcing sales cycle objectives to salesmen and execution at retail/wholesale level.
     Monitoring distributor’s salesmen performance route wise, highlighting any performance gaps to distributor.
     Visit to retail/wholesale outlets to ensure compliance with salesmen coverage, stock depth and pack display policy.
     Assign targets to salesmen and follow up.
     Control and update trade segmentation / census / new potential outlets,
     Making point of sales material available for the sales point.
     Manage BTL activities like trade shows, float and Stoll activities etc.

Skills