MBA Marketing

Sales Manager Institutions/HoReCa/E-Commerce Sales

Job Description:

 Responsible for New Business Development through planning, forecasting, selling and distribution of Kausar Products in Utility Store Corporation/Canteen Store Department/HoReCa/Daraz.pk/mycart.pk.
 Enlistment of Kausar Ghee Mills & Kausar Rice & General Mills products in Utility Stores Corporation and Canteen Store Department.
 Planning and organizing all policy matters regarding new sales team building, forecasting, market research and distribution of edible oil and rice product in USC/CSD/HoReCa/E-commerce sales.
 Developing new buck packs of edible Oil and Rice for HoReCa market through market research and establish a distribution network in North, Central and South Regions (nationwide).
 Establish and maintain a distribution network in 39 cities with average monthly sales of 290 Tons Edible oil and 220 Tons of Rice.
 Managing a team of 4 Territory Managers, 4 Field Managers and 17 Sales offices nationwide.
 Managing official store of Kausar Ghee Mills/ Kausar Rice and General Mills on Daraz.pk & Mycart.pk.
 Develop digital marketing plans to drive brand awareness, conversions, traffic and sales.
 Build and execute strategy for online partner programs.

Regional Sales Manager

Job Description:

 Responsible for New Business Development through planning, forecasting, selling and distribution for complete product range of Mezan Tea with a target of 180 Tons/monthly in Lahore Region.
 Manage the team of Territory Sales Executives, Distribution Managers, supervisors & Salesmen.
 Planning & forecasting to achieve monthly & yearly sales target.
 Achieve primary and secondary sales targets on monthly basis.
 Daily ordering & payments to meet the monthly targets.
 Ensure proper coverage of retails universe through monitoring of routes & PJP\’s of salesmen.
 Enhance productivity, numeric & weighted distribution and display of all SKUs & Brands.
 Assigning projects to Territory Sales Managers to bring value addition in the business.
 Ensure good warehouse practices to provide best product to customers/trade.
 Ensure product health by monitoring expiry dates & FIFO management.
 Build long term relationships with all stakeholders i.e. distributors, retailers and wholesalers
 Training & development of team to achieve the vision of “one team one dream”

Area Sales Incharge

 Reporting to Institutional Sales Manager, responsible for USC/CSD Lahore Zone which includes 11 Regional warehouses of Utility Stores Corporation Of Pakistan (Lahore-I, Lahore-II, Sheikhupura, Faisalabad, Jhang, T.T.Singh, Khushab, Sargodha, Gujranwala, Mianwali, Sialkot) and one zonal depot of Canteen stores department (Army retail sales outlet chain), responsible for a product availability & improve merchandising of Tapal products, representing 15% of the total USC/CSD annual sales.

 Managing a sales team of 2 TSO (Gujrat & Faisalabad), 8 Merchandisers and 3 female sales promoters.

Responsibilities:

 Managing distributor sales force in the assigned area.
 Planning & Achieving Primary and Secondary sales targets by effective distribution strategies.
 Execution of National, Regional and Area specific Trade & Consumer promotional activities.
 Team Management (Succession Planning).
 Ensuring the desired levels of Numeric and weighted distribution.
 Ensure maximum retail coverage for the company conceiving, developing and executing strategies and initiatives that drive revenue growth, profits and maximum share value.
 Ensure scanning & maximum productivity through distributor sales team, preparing route wise targets and ensure its timeliness achievement for maximum profits
 Ensure FIFO at distribution and trade outlets.
 In store merchandising on Key Accounts, availability and visibility of complete product range & focus on primary and secondary displays as per planograms.
 Ensure maximum stock depth in relation to Off-Take at all key accounts.
 Display and shelf management of all trade outlets in assigned area.
 Identification and verification of merchandising opportunities at all trade outlets in area.
 Sales consolidation and growth at all key accounts of assigned area.
 Maintain aggression toward new market opportunities, keeping a close watch on competitors’ activities and slightest market changes.

Sales Executive

JOB PROFILE:

 On job training of distributor’s salesmen.
 Territory management and route planning for salesmen.
 Responsible for achieving coverage and sales cycle objectives for the territory.
 Reinforcing sales cycle objectives to salesmen and execution at retail/wholesale level.
 Monitoring distributor’s salesmen performance route wise, highlighting any performance gaps to distributor.
 Visit to retail/wholesale outlets to ensure compliance with salesmen coverage, stock depth and pack display policy.
 Assign targets to salesmen and follow up.
 Control and update trade segmentation / census / new potential outlets,
 Making point of sales material available for the sales point.
 Manage BTL activities like trade shows, float and Stoll activities etc.