About Muhammad Junaid Shaikh

  • Academic Level Master’s Degree
  • Industry Fast Moving Consumer Goods (FMCG)
  • Area of Expertise / Field Marketing & Sales
  • Experience 15 Years and Above
  • Age 43 - 47 Years
  • Gender Male
  • Father Name Gul Muhammad Shaikh
  • Address 6C, street A, Saba Avenue, DHA Phase 5
  • City Karachi
  • Secondary Contact Number 03343296798
  • Presently in Pakistan Yes
  • Only For Ex-ServiceMan

  • Served any FF / Govt / Related Organization after Retirement No
  • Viewed 141

About me




It is your esteemed organization that, I like to offer my 19 years of Sales, Marketing and Business Development expertise with resourceful insights and strategic methodologies.

Currently, I am serving in a capacity of Head of Marketing and Business development and successfully managing the business activities both in Pakistan and abroad.

I have more than 19 of years of experience in Pakistan and Abroad (Afghanistan, Africa & Gulf) and my field of expertise are Marketing, Sales and Business development and Communications.

I have successfully launched brands like Sencor, Himalaya and Bayer in Pakistan, Middle East and in African regions and launched Engro frozen food in North American market.

Have a diversified background of working in different industries. I like to offer my services in developing business of your esteemed organization. I am certain that my skills and experience of working in Pakistan & Abroad-(Gulf & Africa) when linked with the vision of your company will create dramatic and profitable results.



  • 2008 - Present
    Four Corners Group (Dubai-Karachi)

    Head of Marketing & Business Development

    Products: 1. Sencor-Europe’s Leading Consumer Electronic Brand.
    Have more the 1000 product in 11 different categories.
    2. Bayer’s – Insecticide Paper
    3. Himalaya, Supermax, Biovista (Personal Care)

    • Sales & Marketing:
    To accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
    Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing current sales and marketing trends, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply and demand.
    Identifies marketing opportunities by identifying consumer requirements, defining market, competitor\’s share, and competitor\’s strengths and weaknesses, establishing targeted market share.
    Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improves product packaging; and coordinating on new product development.
    Plan and execute all kind of ATL and BTL activities, across the country.
    Sustains rapport with key accounts by making periodic visits, exploring specific needs and anticipating new opportunities.
    Try to stay on top of industry trends e.g. acceptance/adoption of new technologies.
    Effectively manage a sales and marketing budget of 1.5 million euros to achieve targeted sales and distribution targets within 12 months.
    • Business Development
    Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
    Responsible for the performance and development of the nationwide sales team.
    Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
    Initiates and coordinates development of action plans to penetrate new markets.
    Assists in the development and implementation of marketing plans as needed.
    Prepare quarterly sales and marketing reports for submission to the Directors.
    Lead on customer satisfaction surveys and report to management to inform on implications/future sales strategies.

  • 2005 - 2007
    Tradesmen Consultancy Ethiopia PLC.

    Manager Business Development – Africa & Middle East

    Products: Oil & Lubricants, OPC Cement, & Building Materials.
    • Responsibilities: Established a corporate office in Ethiopia. Developed new market for consumer and industrial products and establish distribution channel in all over Ethiopia & Southern African Region.
    Hire and train team of business development professionals in the above mentioned territories.
    Manage all the related Government Departments and to comply with all local laws and regulations to make our business operation smooth in every country.
    Developed promotional plans for each product as per the consumer demand and need for that particular country.
    Check and revise all the demand and supply targets on monthly and quarterly basis.
    Present quarterly report to the board in Dubai and also suggest new methodologies for the better growth.
    Also advise board regarding any new business venture and opportunities.

  • 2002 - 2004
    International Brands (Pvt) Ltd. (I.B.L)

    Group Brand Manager

    Position: Group Brand Manager
    • Products: BIC Razors (France), Habitt Tissues (England), Henkel(Germany)
    • Responsibilities: To develop new market and distribution channel in all over the country, make and implement all the marketing (ATL & BTL) activities, hire and train new sales force, stream line all the sales channel and update General Manager about the development of brands. Managing ad agency performance and compensation, Developing and maintaining effective internal processes for advertising development and messaging.
    Also worked on new business development, especially in consumer division for RURAL areas of Pakistan.
    • Promoted and transferred to GILLETTE division as Sales Manager
    • Products: Gillette, Oral-B and Duracell.
    Responsibilities: Managing territory of nearly 70% of Sindh. Making and implementing strategies for sales, distribution and display of the Gillette range of products.
    Responsible for all new products launches achieving sales and distribution targets assigned for the launch period.
    Other responsibilities include effective inventory management to ensure smooth sales operation and avoid stock-outs.

  • 1998 - 2002
    Shan Food Industries

    Brand Manager

    • Position: Brand Manager
    • Products: Manufacturers and Exporters of Spices.
    Responsibility: Developing New Brands, Marketing Strategies, Media Planning, Promotional Activities, Revamping New Products, Monitoring n develop new projects, trained sales people, Going on sales call and performing win/loss analysis. Developing messaging strategies in consultation with segment and product managers, guiding market research projects needed to shape advertising programs, Developing and testing alternative advertising approaches, tracking performance of advertising programs.
    • Achievements: Established the marketing department of Shan Foods, Increase the record sales of Punjab & NWFP by 200% within 2years, Launch two new brands and change the packaging.

Honors & awards

  • 2014

    Leadership Training - Hongkong

    A great training to improve the managerial and leadership abilities to inspire and motivate individuals and teams to achieve outstanding business results through leadership skills training.

  • 2014

    Global Marketing Excellence - Kenya

    Management process for identifying, anticipating and satisfying customer requirements profitably”, which implies excellence as an outcome of the marketing process.