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About Saad Ullah Durrani

  • Academic Level Master’s Degree
  • Industry Fast Moving Consumer Goods (FMCG)
  • Area of Expertise / Field Marketing & Sales
  • Experience 12-15 Years
  • Age 33 - 37 Years
  • Gender Male
  • Father Name Faiz Ullah Durrani
  • Address 197/1, The Mall
  • City Rawalpindi
  • Secondary Contact Number +92 51 4252248
  • Presently in Pakistan Yes
    • Ex-ServicemanNo
  • Served any FF / Govt / Related Organization after Retirement No
  • Only For Ex-ServiceMan


A sound professional with over ten years of sales and distribution management experience in emerging markets in the Gulf and South East Asia regions. Having associations with leading multi-national and national groups, significantly contributed in value addition to businesses with a focus on designing route to market strategies and retail execution programs.



  • 2018 - Present
    The Pentagon Food Group Ltd

    Head of Sales

    Accepted the challenge to streamline the sales operations for the UK based trade and distribution operation and replicate the same model in Pakistan while maintaining the quality standards.

  • 2016 - 2018
    International Marketing Communications

    Sales Operations Planning Manager – Retail

    Having the opportunity to represent the group internationally and sharing values and IP with its business associates, the assignment of devising retail execution solutions for reputed clients like Unilever and Carlsberg was accepted.

  • 2013 - 2016

    Snr. Area Merchandising Manager

    Initially assuming the position of an Area Merchandising Manager and later promoted as a Snr. Manager, managed merchandising operations for the client “Unilever” across the North and Central regions.

  • 2010 - 2013

    Territory Sales & Merchandising Manager

    Served Unilever with regard to sales and distribution operations and retail execution. Additions were made towards business development in the sub-urban and rural markets in the North and Central regions.

  • 2008 - 2010
    Berger Paints

    Assistant Sales Manager

    Inducted as a Management Trainee and further assumed the role of an Assistant Sales Manager after successful completion of the training program, having the assignment to manage direct/indirect and corporate sales and financial aspects of key accounts in the Central region.