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About Syed Ali Abbas Shah

  • Academic Level Master’s Degree
  • Industry Fast Moving Consumer Goods (FMCG)
  • Area of Expertise / Field Marketing & Sales
  • Experience 12-15 Years
  • Age 38 - 42 Years
  • Gender Male
  • Father Name Syed Mushtaq Ali Shah
  • Address House # 14 Lane 1 New Lalazar 1 Jehlum Road
  • City Rawalpindi
  • Secondary Contact Number 051 8441052
  • Presently in Pakistan Yes
    • Ex-ServicemanNo
  • Served any FF / Govt / Related Organization after Retirement No
  • Only For Ex-ServiceMan


Creative and self-motivated business administration with cross functional expertise in Marketing and Sales Operations, seeks leadership opportunity with an innovative growth oriented, progressive organization, which offers its employees opportunities for professional and personal development



  • 2019 - Present
    Freislandcampina Engro Pakistan Limited

    Key Accounts Manager (IMT-LMT) - North

    Key Responsibilities: • Responsible for Volume delivery, Sales planning and Forecasting at Key Accounts. • Ensuring SKU wise availability and visibility of EFL products. • Engage & induct high potential outlets by negotiating contractual terms and aligning mutually agreed KPI’s and incentives. • Increased Share of Shelf to take clear leadership from competition though strategic contract negotiation. • Local Key Accounts Re-Evaluation and Consolidation. • Introducing JBP with Key Accounts Customers. • Revamping & Re-designing instore assets for better visibility as compared to competition. • Revamping BA’s & SPO program to make it efficient and effective. • Leading and delivering consumer promotions on Key Accounts mainly aimed at conversion. • Delivering profitable double-digit growth on K.A’s and managing a business of Rs.1.0 Billion.

  • 2015 - 2016
    Freislandcampina Engro Pakistan Limited

    Area Sales Manager

    Key Responsibilities: • Ensuring Primary as well as Secondary sales target achievement along with strong focus on distribution KPIs by effectively leading a team of four Territory Managers. • Revamp and re-structure the whole Area, identifying opportunities for growth in the longer run (introducing Pre-Selling model and Relocating distribution infrastructure) • To ensure effective implementation of Area Business Plan, within the agreed expense budget and in line with the company’s strategic objectives. • To maintain customer satisfaction by ensuring a close interaction and trust development • Strengthen relationship with distributor, resolve complaints and align ROI expectations, while driving the company’s strategy as well as keeping consumer focus at heart of every decision.

  • 2013 - 2014
    Lafarge Cement (Subsidiary of Lafarge, France).

    Territory Sales Manager

    Key Responsibilities: • Ensuring the groups policies with prime focus on Health & Safety are being practised and implemented. • Manage one of the key and largest markets across key distributive, institutional and retail channels. • Actively investigate lost sales opportunities to learn and avoid such re-occurrences while continuously build prospect list to take appropriate action and improve customer base. • Execute, as per the agreed sales strategy, managed sales activity plans for the market and followed journey and call plans to the customers. • Support to establish a clear premium for the brand in a surplus market. • Ensure regulated price structure and effectively implement and monitor and investigate any violations. • Provide regular updates/reports on sales performance to senior management and propose solutions to address existing/anticipated challenges. • Keep up to date with the market development and discuss market progress with the senior management. • Support management to develop and implement appropriate management actions in response to competitor marketing and sales strategies. • Provide support to the Zonal Sales Manager with the effective management of the region and provide coverage to the region is his absence. • Ensure all customer complaints are handled and resolved effectively, in minimum time. • Counsel customers/Distributors on sales related issues thus to ensure productivity at all times. • Identify business prospects on ongoing basis, actively seek new sales opportunities with aim to increase overall sales turnover and achieve higher market penetration. • Evaluate, initiate, implement and control new direct sales activities aiming at improving the revenue.

Honors & awards