About Arfan Afzal
Experience 10 12 Years
Secondary Contact Number 03158666106
Only For Ex-ServiceMan
University of Agriculture Faisalabad
2008 - 2010
Punjab Beverages PvT limited
• My basic responsibility is to achieve the sales target through distributors and Direct Sale. • To monitor and train the team of CR (customer representatives) in order to perform their duties successfully. • Market visits to check availability of Pepsi Brands and to check competitor’s activities. • To ensure Proper Product Display in the Market. • To monitor proper usage of Pepsi chilling equipments. • To ensure availability of all brands of Pepsi-Cola in specified market. • To monitor sales on daily basis to achieve monthly assigned sales target. • Conduct Market Share survey & Availability Analysis. • TOT (Tools of Trade) Injection and Verification. • Verification of Promotional Activities & Schemes. • During promotions like price off conduct market survey to check the proper scheme utilization. • Monthly sales of discounted & non-discounted outlets are verified. • Distributor wise report is verified to check the progress on monthly basis.
2010 - 2012
ZonG CM PAK
• To boost up the SIM & ML sales of the assigned franchises. • To gather Market Intelligence information on regular basis. • To ensure availability & visibility of the product on all active retail outlets in the region. • To continuously increase the active number of retail outlets in the region. • Controlling & monitoring the distribution of the products and work maximizes recharge sales in the assigned territory. • To ensure effective implementation of company polices in the assigned territory (franchise, and retail Mkt.) • Visit to the retail market and Franchises in the assigned area regularly & Develop an atmosphere which is fit for healthy business relations with all franchises and trade. • Plan and take active part in the events of the territory/franchise retail outlet to build brand image and to create additional sale opportunities. • To have close watch on competitors activities and report them to ASM /S&D manager for the counter plans, as per the standard format.
2012 - 2014
ZonG - CM PAK
Sales Planning:- • Guide RSO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone. • Identify un tapped areas in the assigned territory and guide RSO teams to increase retail penetration • Prepare and submit sales forecast to RSM for Sims & Recharge on daily / weekly / monthly / basis for effective sales planning • Plan and take active part in the events of the region to build brand image and to create additional sales opportunities • Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization. Operational:- • To ensure effective implementation of company polices & SOP’s at franchise, distributors and retail level and report for necessary action in cases of Non-Compliance • Develop an atmosphere which is fit for healthy business relations with all franchises, distributors and trade • To ensure that the Franchise and Retailers have sufficient POS material at all times. Secondary Sales Execution:- • Make regular visits to all the Franchises & Retailers in their respective regions in order to ensure stock availability and market coverage. • To closely work & monitor the performance of Franchises daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target. • To get from Regional Sales Head every month areas with low network utilization based on Engineering KPI’s.
2015 - 2016
Fresh Pure Food ( NFD )
• My basic responsibility is to achieve the sales target through distributors, Dealers and Direct Sale. • To monitor and train the team of SO (Sales Officers) in order to perform their duties successfully. • Guide SO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone. • Identify untapped areas in the assigned territory and guide SO teams to increase retail penetration • Prepare and submit sales forecast to R.S.M for effective sales planning. • Primary and secondary sales achievement. • Distribution stock management. Ensure weekly stock reports to be submitted by all distributors of Zone. • Making of new distributors where required as per business of company and their supervision. • Training of distributors, staff, motivation and team work management and their monitoring to achieve given goals. • Plan and take active part in the events of the region to build brand image and to create additional sales opportunities. • Plan with Regional Sales Head localized sales promos in areas of low sales performance and low penetration. • Make regular visits to all the Distributors & Retailers in their respective regions in order to ensure stock availability and market coverage. • To closely work & monitor the performance of Distributors daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target. • Hire the new Distributors as per Business requirement. • Make regular visits in order to sort out distributor’s issues for smooth working
2016 - Present
Ittehad Chemicals Limited
MAIN ACCOUNTABILITIES. • To coordinate, implement, manage and monitor all sales and marketing activities in area of responsibility. • To monitor price, sales, product quality, discounts, sales promotion activities of all competitor in area of responsibility. • To manage the administration of assigned promotional sales activity in line with corporate policy and procedures. • To ensure that all statutory/ Government regulations are adhered to concerning all activities of sales and marketing in the area of responsibility. • Provide accurate and reliable Sales Forecasts. • Strict compliance to Company policies & procedures issued time to time. • To follow safety and environment responsibilities and ensure their implementation Key Result Area: Sales • Develop new markets for ICL Pakistan. • Develop long and short term business plans for new markets. • Interact and develop dealership network in other markets for ICL Pakistan. • Contribute towards attainment of regional sales plans and targets. • To visit customers on regular basis in order to maintain sound business relationships. • To recommend new dealer in various cities within area of responsibility according to the laid down company procedures. • To carry review of customer orders to ensure that all the orders received are checked for the following before acceptance • Payment has received • Quota limits are being observed • Area of delivery is in the stockinet’s scope of appointment • Delivery Schedule can be met • To ensure that all sales targets are met. • Work closely with sales operations, dispatch and transport functions to ensure smooth delivery of sales orders. • Interaction with Treasury team, in order to ensure smooth cash flows. External • Develop and maintain good interaction and business relations with dealers
Honors & awards