About Muhammad Ahmed
Experience 15 Years Above
Secondary Contact Number 03214541522
Only For Ex-ServiceMan
Newport Institute Of Commerce & Economics
2017 - Present
Kausar Group Of Companies
Job Description: Responsible for New Business Development through planning, forecasting, selling and distribution of Kausar Products in Utility Store Corporation/Canteen Store Department/HoReCa/Daraz.pk/mycart.pk. Enlistment of Kausar Ghee Mills & Kausar Rice & General Mills products in Utility Stores Corporation and Canteen Store Department. Planning and organizing all policy matters regarding new sales team building, forecasting, market research and distribution of edible oil and rice product in USC/CSD/HoReCa/E-commerce sales. Developing new buck packs of edible Oil and Rice for HoReCa market through market research and establish a distribution network in North, Central and South Regions (nationwide). Establish and maintain a distribution network in 39 cities with average monthly sales of 290 Tons Edible oil and 220 Tons of Rice. Managing a team of 4 Territory Managers, 4 Field Managers and 17 Sales offices nationwide. Managing official store of Kausar Ghee Mills/ Kausar Rice and General Mills on Daraz.pk & Mycart.pk. Develop digital marketing plans to drive brand awareness, conversions, traffic and sales. Build and execute strategy for online partner programs.
2016 - 2017
Mezan Tea Pvt Ltd
Job Description: Responsible for New Business Development through planning, forecasting, selling and distribution for complete product range of Mezan Tea with a target of 180 Tons/monthly in Lahore Region. Manage the team of Territory Sales Executives, Distribution Managers, supervisors & Salesmen. Planning & forecasting to achieve monthly & yearly sales target. Achieve primary and secondary sales targets on monthly basis. Daily ordering & payments to meet the monthly targets. Ensure proper coverage of retails universe through monitoring of routes & PJP\'s of salesmen. Enhance productivity, numeric & weighted distribution and display of all SKUs & Brands. Assigning projects to Territory Sales Managers to bring value addition in the business. Ensure good warehouse practices to provide best product to customers/trade. Ensure product health by monitoring expiry dates & FIFO management. Build long term relationships with all stakeholders i.e. distributors, retailers and wholesalers Training & development of team to achieve the vision of “one team one dream”
2006 - 2016
Tapal Tea Pvt Ltd
Reporting to Institutional Sales Manager, responsible for USC/CSD Lahore Zone which includes 11 Regional warehouses of Utility Stores Corporation Of Pakistan (Lahore-I, Lahore-II, Sheikhupura, Faisalabad, Jhang, T.T.Singh, Khushab, Sargodha, Gujranwala, Mianwali, Sialkot) and one zonal depot of Canteen stores department (Army retail sales outlet chain), responsible for a product availability & improve merchandising of Tapal products, representing 15% of the total USC/CSD annual sales. Managing a sales team of 2 TSO (Gujrat & Faisalabad), 8 Merchandisers and 3 female sales promoters. Responsibilities: Managing distributor sales force in the assigned area. Planning & Achieving Primary and Secondary sales targets by effective distribution strategies. Execution of National, Regional and Area specific Trade & Consumer promotional activities. Team Management (Succession Planning). Ensuring the desired levels of Numeric and weighted distribution. Ensure maximum retail coverage for the company conceiving, developing and executing strategies and initiatives that drive revenue growth, profits and maximum share value. Ensure scanning & maximum productivity through distributor sales team, preparing route wise targets and ensure its timeliness achievement for maximum profits Ensure FIFO at distribution and trade outlets. In store merchandising on Key Accounts, availability and visibility of complete product range & focus on primary and secondary displays as per planograms. Ensure maximum stock depth in relation to Off-Take at all key accounts. Display and shelf management of all trade outlets in assigned area. Identification and verification of merchandising opportunities at all trade outlets in area. Sales consolidation and growth at all key accounts of assigned area. Maintain aggression toward new market opportunities, keeping a close watch on competitors’ activities and slightest market changes.
2003 - 2006
Lackson Tobacco Company Pvt Ltd rename as Philip Morris Pakistan Limited
JOB PROFILE: On job training of distributor’s salesmen. Territory management and route planning for salesmen. Responsible for achieving coverage and sales cycle objectives for the territory. Reinforcing sales cycle objectives to salesmen and execution at retail/wholesale level. Monitoring distributor’s salesmen performance route wise, highlighting any performance gaps to distributor. Visit to retail/wholesale outlets to ensure compliance with salesmen coverage, stock depth and pack display policy. Assign targets to salesmen and follow up. Control and update trade segmentation / census / new potential outlets, Making point of sales material available for the sales point. Manage BTL activities like trade shows, float and Stoll activities etc.