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About Salman Gilani

  • Academic Level Master’s Degree
  • Industry Other
  • Area of Expertise / Field Marketing & SalesAdministrationBranding
  • Experience 8 Years
  • Age 33 - 37 Years
  • Gender Male
  • Father Name Wajid Ali Gilani
  • Address 35 B, Askari 2, Chaklala Scheme 3
  • City Rawalpindi
  • Secondary Contact Number 03212447124
  • Presently in Pakistan Yes
  • Served any FF / Govt / Related Organization after Retirement No
  • Only For Ex-ServiceMan


  • 2007
    Greenwich University


    Majors: Marketing, Finance

  • 2012
    Szabist University


    Majors, Business Management, Marketing


  • 2017 - Present
    Property Works

    Manager Marketing & Business Development

     Manage clients and projects for commercial and residential remodeling/renovation  Design company mar-comms strategy and plans  Establish alliances with material providers, construction companies and industry networks  Manage company resources/teams from inception to completion of projects  Ensure quality control and client satisfaction

  • 2014 - 2016
    Bahria Town Pvt Ltd

    Manager Marketing

     Managed corporate marketing and communications functions with an 8-member team overseeing an annual marketing budget of PKR 300 Million  Led an in-house marketing and graphics team  Managed stakeholder relations with outdoor, print, electronic media and agencies  Undertook research and competitor analysis to support all departments to meet targets  Planning and execution of all events and promotion with multiple in-house and external brands  Led communications/media and creative strategy development  Designed mar-comms plans for all educational institutes under Bahria Town  Planned and supervised the production of marketing collateral, publications and promotional videos, TVCs  Managed ATL/BTL activities in coordination with internal/external stakeholders  Established and maintained a network of media and public relations stakeholders  Supervised and assisted land and development related operations for the development of purpose-built educational campuses in Bahria Town, Rawalpindi, Karachi and Nawabshah for Roots Millennium Schools and Beaconhouse School System in Bahria Town Lahore and Bahria Enclave Islamabad  Successfully launched multiple residential, commercial, and educational projects, – Bahria Homes, Bahria Town Nawabshah, Jinnah Avenue Commercial, Bahria Icon, ACE International Academy, BT International School, AQ Khan School and Colleges and others

  • 2012 - 2014
    Cube Media Solutions

    Assistant Manager Sales & Marketing

     Researched consumer markets, monitored market trends and identified potential areas in which to invest, based upon consumer needs and spending habits  Formulated a new brand identity and strategies to elevate the perception of Mujahid Cooking Oil  Planned and executed a complete makeover for the new Mujahid Oil branding and packaging  Raised brand equity which helped grow annual revenue by 20% in 2013  Created and managed an annual marketing budget of PKR 25 million  Initiated contracts and engaged with all brand ambassadors and brand partners  Initiated and managed all campaign shoots – organized a three-day outdoor shoot in Abbottabad  Developed seasonal campaigns and designed outdoor advertisement, magazine advertisement, direct mail packs, website promotions and loyalty card program and radio promotions  Managed stakeholder relations with clientele  Managed press and media for Mujahid

  • 2010 - 2012
    Kodak Carestream-HIS

    Product Specialist (DRX Solutions)

     Conducted market-based research regarding qualitative and quantitative analysis of medical imaging equipment  Informed Kodak-Carestream to forecast product demand and develop subsequent strategy for Pakistan; this research identified potential customers and clientele leading to higher sales  Regular market and competitor analysis to identify and determine varying stakeholder behavior  Launched new product line, the DRX System in Pakistan - the first of its kind medical imaging equipment connected globally with the PACS (Patients Archiving System-PACS was a pilot system developed by Kodak-Carestream to connect all doctors and hospitals globally to one network)  Streamlined sales channels in Pakistan to align with organization’s global strategy  Identified customer needs (i.e. in research, teaching, clinical, financial) to influence communications and consultations with clients

  • 2005 - 2008
    Spark Powers Pvt Ltd.

    Marketing Operations Executive

     Managed the company’s marketing operations and procurement of material for outdoor advertisement campaigns, all mediums and related printing  Executed the biggest outdoor revamping for Caltex lubricants in more than 30 cities of Pakistan; this included extensive merchant branding and outdoor advertisement installations  Constructed the biggest billboard in Pakistan at that time for EMMAR in D.H.A Islamabad  Managing the production workshop for billboards and smaller structures; maintained inventory and resources; policy formulation for workshop personnel  Business development; client outreach, understanding their requirements and meeting their outdoor brand activation needs  Conducted BTL activities for Standard Chartered Bank, NIB Bank, Telenor, Emaar and Caltex across Pakistan; this included road shows, school/college activities, prepared corporate level activities for Standard Chartered Bank, NIB and Telenor to increase their sales by placing branded booths among the target markets, institutes and offices

Honors & awards